FAQs - like, How DO search engines work?? Frequently asked questions
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"How DO search engines actually work?"

and other questions, will be answered here....

Over the years, we have come across a variety of answers to common questions, asked in the pursuit of web design.  Many of the questions were applicable to anyone starting out on the big wide web, or whom may want to know more about the internet, web design, and marketing on the World Wide Web. We have kept a selection of answers for your interest and information....if you have more specific questions, please use the email enquiry form to ask us, and we will do our best to provide you with an answer. (Please click on the question below, or scroll down)


Focal Point Website Design
How DID you do THAT??
What is/are...
- HTML?
- a URL?
- SSL?

Is the web secure?

How do I ...

What is HTML?

HTML stands for "Hyper Text Markup Language", the programming code used to create web pages. (Back to Top)
What is Java, or Java Script? A programming code, specifically used to create various applications on the World Wide Web.  Examples: Web calendars; clocks; calculators; colour and text change effects; etc. (Back to Top)
What is an ISP? ISP stands for "Internet Service Provider", a company,  or individual whom supplies your access to the Internet via their server. (Back to Top)
What is a URL? URL stands for "Uniform Resource Locator", it specifies the location of an image, addres, etc. on the Internet. Some example URLs:
http://www.acme.co.uk:8080/images/map.gif
ftp://wuarchive.wustl.edu/mirrors/msdos/graphics/gifkit.zip
mailto:dbh@doc.ic.ac.uk
news:alt.hypertext. (Back to Top)
What is a domain name? A domain name is a unique name assigned to every web site on the Internet.  Without a domain name, Internet users around the world would be unable to locate your web site through the vastness of cyberspace.  The name usually (not always) starts with "www", then your company name or an abbreviation of your company, and may end in ".com" or ".co.za" (South Africa). (Back to Top)
How do I get a domain name? The simplest way is to ask your ISP to register one for you - they are in frequent contact with the body that controls all domain registration, and they know the procedure.  You could do it yourself, through a company called "co.za" (http://www.co.za). (Back to Top)
What are Search Engines? There are several large Internet Search engines such as Info Seek, Web Crawler, Alta Vista, that have special software which reads website after website and catalogues all information in a giant database. They "score" each site, on words that are contained in the text of the site and placement of same; e.g. "car security" appearing in the heading of a web page is considered more important than the "car security" appearing in the body of text. When a person enters specific keywords in a search facility, the software looks for corresponding words in the database (we are talking about millions of web pages!).

When considering getting a website, take into account any words which may aptly describe your site, as well as vocabulary and spelling of the person searching. Ensure you use those words often, in various combinations, and in the heading of your home page. Don't emphasize the company name, emphasize the keywords! And yes, some things never change, a site called "AAA Car Security" will still be listed first among sites with a similar score!

There are also hidden parts to a page, created with HTML, called META tags. These allow the web page designer to tell the search engine what description to display and what keywords are important -- a very useful tool!

Remember, unless you have a unique product with unique keywords, you will probably get lost in the jumble -- again, your advertising of the site is important! (Back to Top)

How do I tell people about my website? Having a web page (http://www.mycompany.com/) does not guarantee millions of people all over the world are going to visit your site. The primary means of bringing people to your site will be your traditional media advertising!
Print advertising, small classified ads, newspapers and magazines - targeting your audience can be very effective! (Back to Top)
Is the web secure,
and what is SSL?
A simple explanation:
First - the use of "https" causes your browser to send the request to a different web server from a normal "http" request. This is the "secure" server.
Second - the service is "secure" because instead of transmitting data between your browser and the server as plain text (where potentially someone who had tapped your connection could read it), the data is encrypted with special coding that only your browser and the secure server understand. Anyone else intercepting the transmission would see gibberish.
Third - just doing the encryption is NOT enough. How do you know that your browser is really connecting with the "secure" server, e.g. evil space-aliens have taken over your ISP and are intercepting ALL your transmissions.
Fourth - ensuring that the secure server is really the one you want is done through verifying a "certificate". This is a complicated process, but third-party companies issue certificates (which are also encrypted), to enable companies (secure servers) to prove they are who they say they are. (Back to Top)
How do I password protect certain areas of my web site? Password access allows you to CONTROL who can see your files on the basis of what directory they are in. You can give people passwords, and then change them on a periodic basis -- unlike trying to hide the file names -- with password control, the visitor must know the password, OR they cannot read the file. When a browser makes a request for a file from your site the web server first checks for the presence of an access control file in the directory. If this file is present, the server checks the file to see which login names are allowed and where the password file is located. (Back to Top)
How can I prevent people from violating my copyright, and stealing images information etc from my website? Generally, (at this moment in time) you have no control over the information, images and other details you place on your website - anyone can "steal" them, and you would be none the wiser, unless you happened to stumble upon the product they created using your content.  There are various techniques, however, which make this a time consuming or more difficult process for the unauthorised copier.   These methods include using: Java script preventing them from copying images; placing watermarks on images;  using written threats of prosecution should anyone "steal" your information. (Back to Top)
Should you have a website-related question please send it to us via the email enquiry page (click here) - we will do our best to answer it for you

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Focal Point (Pty) Ltd
FOCAL POINT WEBSITE DESIGN
The Crystal Website Designers (Pty) Ltd. t/a
Tel: 011 803 2017  Fax: 011 803 2110
30 Kudu Crescent, Rivonia, Gauteng, South Africa
or Box 1053, Rivonia, 2128, South Africa
email: focal@focal-point.co.za